Funding & Financial Planning

You know that successful new product launches can cost millions of dollars. Many entrepreneurs and inventors come to Sylmark because they lack sufficient funding. Sylmark provides the necessary capital and expertise to support all aspects of product development, infomercial production, manufacturing and advertising. And to maximize your profitability and success, Sylmark’s team of knowledgeable and experienced analysts creates the ideal business plan tailored for your product or service. We take the risk, so you can reap the rewards of your invention.

Marketing Strategy and Brand Development

Sylmark uses its creativity and marketing know-how to brand and position your product to sell domestically and globally. We’ll develop strategies and tactics for your product to reach its target audience efficiently by providing in-depth marketing research, business intelligence and competitive analysis. We'll customize a plan to build your idea or invention into a household brand name!

Product Development & Engineering

Sylmark’s talented, visionary product design & engineering team has decades of experience turning ideas, prototypes and early stage inventions into exciting finished products that people need and want to buy.

“ Our designers’ goal is to make your product so dynamic, exciting, compelling and memorable that buying it is the only possible conclusion.” -Peter Spiegel, Founder

" Experience, creativity, courage and caring make an infomercial product irresistable." -Marsha Kent, Founder

When it comes to engineering, we leave absolutely nothing to chance
-- because once your product gets into the hands of consumers, we want it to stay there!

Direct Response Television Production

Our results-oriented creative team members are passionate about producing compelling, entertaining shows that sell products. Sylmark’s world-class producers, writers and directors use their talents to tell the fascinating story of your product -- and motivate consumers to buy through the most persuasive infomercials you’ll ever see. The Hispanic market is one of the fastest growing population groups in the US; we convert our infomercials into Spanish to maximize this dynamic emerging market opportunity.

We create the irresistible desire to buy your product.

“Edison said it all: ‘Creativity is one-percent inspiration and 99-percent perspiration.’
At Sylmark, we just plain work harder than anyone else.” -Steve Ober, Sylmark, Inc

Manufacturing & Sourcing

Sylmark’s resources in China include a team of more than 20 people, fluent in both English and Chinese.

These manufacturing and sourcing experts seek out the highest quality and most cost effective manufacturing facilities available in the US or China.

Legal Services-Patent and Trademark Filings

Our extensive and dedicated in-house legal department knows how crucial it is to proactively
protect your ideas from the competition.

Sylmark handles the submission of all trademarks, patents, and copyrights
– fighting knock-offs and copycats on your behalf.

Cable and Broadcast DRTV-Local and National Print, Radio Media Buying and Management

Sylmark provides the most effective multi-media advertising campaign management you can find – from television to radio to print advertising and more. Our media buying process works to identify the specific media channels that deliver results for your products. Sylmark’s extensive experience in buying air time on cable and broadcast television supports your product in the direct response arena. Our in-house media team meticulously and continuously plans, analyzes and adjusts media buys to maximize your profitability. Sylmark provides the proper exposure for your valuable idea and funding for advertising your product.

And even better... we don't risk your money. We risk ours!

Logistics: Order and Payment Processing, Fulfillment, and Customer Service

From manufacturing to order & payment processing to fulfillment to customer service and beyond, Sylmark’s attention to logistical details helps make your product successful. We coordinate the manufacturing and distribution of millions of units of products every month. We’ve got the systems, procedures and properly-trained people to move mass quantities of products efficiently into the hands of consumers. Our logistics team takes care of the details. That’s what you need – and deserve!

Inventory Planning & Management

When it comes to inventory, many entrepreneurs fail to realize, consumer demand created by television advertising can easily consume massive amounts of cash needed to purchase inventory.

Sylmark funds the inventory needed to successfully test, launch, and rollout new products.

You’ll sleep much better at night knowing that once we have a deal, Sylmark provides protection for your valuable idea, and funding for you product development, inventory and media buying. All that’s left to you is a potential fortune in Royalties.

Distribution & Merchandising

In addition to direct response television infomercials, every other possible avenue of distribution is explored to maximize returns for you and your product.

We’ll develop a comprehensive plan that will ensure visibility, speed to market and distribution of your product.

No hassle, no fuss, just leave it to us.

Internet

The Sylmark dedicated internet team creates top-notch, user-friendly websites and develops a
broad e-commerce plan especially for your product.

Our competitive Affiliate program ensures your product will be marketed in all areas of the web by
literally thousands of motivated sellers!

Retail Distribution

Ideal Products is a dynamic company specializing in developing retail strategies for products that were initially infomercial products sold only on TV. Ideal Products sells, markets and distributes brands and products at retail stores nationwide. Ideal Products has an experienced sales team with solid working relationships with all major specialty stores, department stores, mass merchants like Wal-Mart and Target, warehouse clubs, health food stores, drug store chains like Walgreen’s, national grocery store chains and others.

Sylmark’s in-house design and graphics team brings retail packaging and merchandising expertise to your project for all venues.

Mail Order Catalogs & Home Shopping Networks

We also have vast experience and established relationships with national catalogers and home shopping channels like QVC and HSN.

International Marketing

Sylmark can help you create a truly global brand.

Our products are sold in more than 50 countries. This allows us to maximize international distribution on your behalf.

Some products may have limited appeal domestically – but exceptional potential overseas.

If you’d like to know how your product may be seen from a global perspective, Sylmark can help