Ideal Products is a dynamic company specializing in developing retail strategies for products initially marketed through direct response television (DRTV). Ideal Products has an experienced retail team with a proven track record of developing successful strategies for selling, marketing and distributing products at major retailer stores nationwide. The first step is to create a comprehensive plan that will maximize the sales of your product at retail. This plan includes:

• Pricing
• Packaging
• Merchandising
• Retail Positioning & branding
• Timing
• Distribution
• Retail Programs

• We employ a direct sales force consisting of experienced individuals with a solid background in sales to all types of retailers.

• Ideal Products has solid working relationships with major retailers nationwide and currently sells to every major retailer in the U. S. Our retail customer base encompasses all market channels of distribution:

• Mass Market Retailers, such as Wal-Mart, Target, Kmart
• Chain Drug Chains, such as CVS, Walgreen’s, Rite Aid
• Food/Grocery Chains, such as Fred Meyer, Kroger, Meijers
• Department Store Chains, such as Sears, J. C. Penney, Kohl’s
• Specialty Store Chains, such as Bed Bath & Beyond, Linen n Things
• Sporting Goods Chains, such as Big 5, Dick’s Sporting Goods
• Catalogs, such as Harriett Carter, Dr. Leonard’s
• Home Shopping Channels, such as QVC, HSN
• The United States Government

• Ideal Products is set up to receive orders via EDI (Electronic Data Exchange), which allows for the efficient processing and shipping of purchase orders.

• We closely track the sales and inventory of your product at major retailers and our in-house analysts evaluate results on a weekly basis so that the latest information on sales and inventory is at your fingertips.

• Ideal Products has received prestigious supplier awards from major retailers for having an outstanding record of on-time replenishment.

• Numerous products marketed by Ideal Products have been ranked #1 sellers in their respective categories.

• Our experienced retail team works hand-in-hand with our retail partners, presenting new products for their expert evaluation and consideration on a regular basis.

• Promotions and advertising are crucial elements in developing a successful marketing plan, and Ideal Products is highly effective at developing and executing annual promotions and advertising campaigns with its retail partners in order to maximize sales.

• Our Marketing Department creates high-impact point-of-sale displays for each product line to ensure sell-through and trial purchase. Products are merchandised in plan-o-grams on shelves, as well as in secondary high-traffic areas to achieve maximum product exposure and sales.

• We attend numerous trade shows throughout the year where we display and demonstrate new products and present them to our retailer partners.

• Ideal Products is a well-recognized and trusted name in the retail industry.