The Sylmark Group is a group of affiliated integrated marketing companies founded in 1998 by industry pioneers who have collectively sold nearly $3 billion of consumer products to date. The Sylmark Group is a leading developer and multi-channel marketer of innovative consumer products. The Sylmark Group specializes in the sale of products via direct response television (DRTV) marketing, primarily through “long-form” infomercials lasting 30 minutes to market products directly to consumers and to create widespread awareness for such products to supports sales in a variety of retail channels. These companies also sell products through the Internet, catalogs, home shopping channels, credit card syndications, telemarketing, and print advertisements. The Sylmark Group’s products target primarily the fast growing housewares, exercise and personal care markets.

The Sylmark Group includes a number of sister companies, each of which is responsible for bringing a particular product to market. These companies include Miracle Blade, LLC, with over $150 million in sales of Miracle Blade knives; Ultimate Chopper, LLC, with over $100 million in sales of the Ultimate Chopper food processor; Walkfit, LLC and Phase IV LLC, with over $100 million in combined sales of Walkfit and Phase IV shoe orthotics; and many other companies with hit products currently being sold through DRTV. The Sylmark Group also includes Ideal Products, LLC, a sister company that markets products to retail stores such as Wal-Mart, Target, Bed, Bath & Beyond, as well as numerous other retail and catalog channels. The Sylmark Group also includes Sylmark, Inc., a contractual partner that provides a wide range of services to its partners in the Sylmark Group, including product development, supply chain management, creative/infomercial production, media testing, media buying, order processing and up-selling, customer service, legal and accounting support, and logistics and fulfillment.

The Sylmark Group will use its vast expertise to build your idea or invention into a household brand name and get your product to its target audience. No one beats the Sylmark Group when it comes to effectively marketing your products in and all the right channels domestically and globally to generate the maximum profits for you.

" Experience, creativity, courage and caring make an infomercial product irresistable."

-Marsha Kent, Founder

By 1993 -- less than three years after starting her direct-response career -- Marsha Kent already was considered an industry legend and marketing genius.

She has been honored with numerous ERA (Electronic Retailing Association) awards, including best infomercial of the year for Micro Crisp. Marsha has been featured on the covers of industry trade journals, and often is interviewed for her perspective on industry trends. Industry bible Response TV Magazine named her among the “Top 25 Most Influential People in the Direct Response Industry.”

Marsha ranked third on the Los Angeles Business Journal list of most successful women business owners, and she was elected to the prestigious ERA International Board of Directors.

In her career, Marsha has been responsible for more than $1 billion in product sales, through a consistent record of executive decision making, product positioning and producing hit DR TV campaigns.

“Our goal is to offer the consumer the best performance and value proposition possible so that buying our products is the only reasonable conclusion.”


       -Peter Spiegel, Founder

Peter Spiegel is a pioneer of the infomercial business.

A top marketing, financial, product development and operations strategist, Spiegel has been active in the industry for 20 years, developing a wealth of experience and success that spans all product categories and all channels distribution including DRTV, retail, catalog, print, and internet.

Through the years, his strategic vision contributed to $2 billion of product sales, including:

Nutritional Products including Dick Gregory’s Bahamian Diet; housewares including Miracle Blade, Microcrisp, and Ultimate Chopper; exercise products including AbFlex, AbTrainer, AbSlide, and Bun & Thigh Roller; personal care including Sobakawa Pillow and Walk Fit Orthotics;  and home environment including Ionic Pro, Pure Pro and Therapure air purifiers.

Peter Spiegel has been named one of the "Top 25 Most Influential People in the Direct Response Industry" by Response TV Magazine.

Peter is an encyclopedia of television direct marketing knowledge, and he knows how to take an idea or an invention from concept to cash flow in record time.

Visit the personal site of Peter Spiegel

“ Edison said it all: ‘Creativity is one-percent inspiration and 99-percent perspiration.’ At Sylmark, we just plain work harder than anyone else.”

-Steve Ober, Sylmark, Inc

Recognized as one of the most prolific and accomplished producer/writers in the industry, Steve's record in direct response and mainstream television is unparalleled. As producer of the mainstream hit Regis and Kathie Lee, he won two Emmy's and an Iris award. He also received plaudits as producer of The Joan Rivers Show, The Midnight Hour, Into the Night starring Rick Dees, and The Mike and Maty Show.

His list of direct-response produced hits is no less impressive accounting for nearly a billion dollars in sales and he has been recognized with 3 Electronic Retailing Association awards including one for production of the year. His megahits include: Stop the Insanity with Susan Powter, Little Green Clean Machine, Pump n' Seal, Facial Magic, Mighty Pro Grill, The AbSlide, Phase 4 Orthotics, Miracle Blade III Knives, The Ultimate Chopper, and the newly released WalkFit Orthotics.

Steve received his undergraduate degree and a Ph.D. from the University of Wisconsin.

Our world-class team of Direct Response industry pioneers have many years of successful experience. As individuals, each was famous in the industry before uniting to form the DR phenomenon that is Sylmark. Over the years, our experts have collectively produced over $3 billion in Direct Response sales. And at Sylmark, they have an unprecedented success rate in infomercial production!

Supporting the Sylmark brain trust are more than 100 relentlessly driven, success-focused team members who work each day for you! And our people may be the single most powerful force in the success of your idea or invention. With proven expertise and keen insights into consumer psychology, we know how to spot what people want! Our brilliant producers and business strategists continue to break records and set industry standards.

We’ve sold millions of direct response products by starting with unique ideas and inventions at their basic beginnings and developing sophisticated finished products.
We create world-recognized, fully-integrated marketing campaigns that sell your products!

Sylmark is one of the few world-class organizations that can do it all. In a world where product is king, you can expect we’ll treat you like royalty. Remember: you’re as important as your product.

We work closely with you to understand every aspect of your idea or invention before applying our skill and execution. Once we’ve lavished time on your invention – sometimes spending four to six months on an infomercial others might rush to complete – we then bring your product to the market fast and forcefully. Every key step is under our watchful and experienced eyes. We feel it’s critical to manage projects closely, daily and intensely to get your idea or invention off the ground. We’ll also go to substantial legal lengths to protect products and trademarks. In short, we’re serious about protecting you, your ideas and your profits!

As your partner, we take responsibility for engineering, marketing, planning, producing and directing your vision. We’re also the media buyers, packers and shippers of your dream. We’re The Hit Makers. From start to finish, from soup to nuts, Sylmark does it all for you under one roof.

Our roots are in the entrepreneurial world, so we enjoy the process of success -- and love the challenge of turning a great concept into a money-making machine. From years of experience, we’ve learned what it takes to develop a hit product.

So, don’t hesitate to contact us if your idea doesn’t seem quite ready, or have enough polish. That’s our job.

We get a thrill out of taking your idea from infancy to royalty.

We go to great lengths to take your product to the highest levels of visibility and profitability. We’re well known for squeezing every penny out of the marketplace with product variations, add-ons and all the twists and angles it takes to generate peak profits.

No one else pays as much attention to detail as Sylmark.